With the growing interest in blogging as a means of online promotion and branding, a lot of marketers are starting blogs to promote their opinions, products, books and services.But a blog is like a website. “Write and they will come” isn’t exactly a magic formula to bring in traffic by the boatload.If you need to promote your website in order to build traffic to it, you need to promote your blog as well.Here are some ways you can become a well-read and influential blogger.1. Write Posts That People Will Want To ReadThis should be common sense, but many marketers tend to forget that their readers are real people and that you need to use the principles of online copywriting to make your headlines and copy interesting to your readers.If you write posts that people enjoy reading, they will reward you by returning to your blog regularly.Make your posts conversational, Omg Blog
pithy and topical. Keep them short and stick to one topic per post.Write often and regularly so that both readers and search engines visit your blog more often.2. Optimize Your Posts for Search EnginesI cover this topic in detail in my article on “Search Engine Optimization For Blogs” http://www.blog-maniac.com/blog-seo.htmBut here are the most important rules to follow to get your posts listed for keywords of your choice.* Make sure your blog URL contains the primary keyword you want to optimize for* Use your primary keywords in the title of your post* Use your secondary keywords in the body of your post* Use your keywords in the anchor text of links in the body of your posts